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Princeton Softech Appoints New Regional Vice President of Northern EMEA Sales
New Vice President to direct sales activities in Northern Europe, Middle East and Africa
PRINCETON, NJ - January 8, 2007 – Princeton Softech, the market leader in enterprise data management, today announced the appointment of David Stark as Regional Vice President of Northern EMEA Sales. Stark will direct Princeton Softech’s sales activities with a focus on expanding the company’s customer base, enabling clients across industries to derive the most business value from enterprise data management strategies using Princeton Softech Optim™.
“In this new position, David Stark will focus on increasing sales for Princeton Softech’s Optim solutions to expand the company’s client base in Northern Europe, Middle East and Africa,” said José de Sousa, Vice President of EMEA Sales at Princeton Softech. “With over 22 years of experience in the IT industry, David’s career is marked with success in the deployment of best practice processes to ensure accelerated, profitable growth, reliable and planned revenue achievement, coupled with infrastructure investment.”
“Our clients face many strategic challenges in the enterprise data management arena,” said Stark, “whether implementing best practices for data privacy, managing the exponential data growth in critical business applications, simplifying the IT infrastructure, supporting data retention compliance and information governance or ensuring business continuity. I am convinced that Princeton Softech is unique in its ability to provide proven solutions that satisfy enterprise data management requirements and deliver high ROI to the fullest possible range of organizations worldwide.”
Prior to joining Princeton Softech, Stark held various senior management and sales positions at PeopleSoft, Oracle, Siebel, QAD, NCR, ICL and AT&T. As the Director of PeopleSoft Sales for the UK and Ireland, and as the Vice President and Managing Director of Siebel for the UK, South Africa and Ireland, Stark established and led highly successful teams that achieved market leading revenue and profit growth, introduced innovative solutions to key customer business requirements and successfully delivered high ROI projects to client organizations across all vertical markets.
At both PeopleSoft and Siebel, Stark’s teams achieved mutually successful relationships with market leading technology, service and channel partners, focused on delivering high ROI composite solutions to satisfy complex client business requirements.
About Princeton Softech
Princeton Softech (www.princetonsoftech.com) provides enterprise solutions that align application data management with business objectives. Our industry leading Optim™ solution enables organizations to optimize performance, mitigate risks and control costs. Partnered with the market leaders in business technology, we deliver capabilities that scale and support your enterprise: applications, databases and platforms. More than 2,200 companies worldwide – including nearly half of the Fortune 500 – rely on Princeton Softech’s proven solutions to maximize the business value of their enterprise applications and databases.
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